This post is WAY overdue – finally sharing some insight into the work I did earlier in the year for Tanya from the award winning South African parenting blog, Rattle & Mum. For the past few years Tanya and I have worked together to keep her blogs looking fresh and new (she also blogs over here: www.dearmaxandrebecca.com), but this year, however, was the first time that we swapped out the WordPress theme as well as the graphics, and brought the whole vibe of Rattle & Mum up to date!
During our time spent working together, Tanya and I have developed a great rapport and I’m pretty sure that if we lived closer, we’d definitely have met up for a G&T or glass of vino by now! I work slightly differently with Tanya than with some of my other clients because she graciously gives me full reign to get creative and lead the process by pitching my own ideas. This is such a refreshing approach (not to say that I don’t like it when clients come to me with a clear vision either, that is way cool too!) and I love being able to scour the net and the world around me for inspiration, before putting my ideas together in a sort of moodboard/collage format to give Tanya a feel for what Im thinking…
The new look for Rattle & Mum was inspired by my love for ampersands, combined with cute illustrations and modern type. I thought it would be cool to ‘fill’ an ampersand shape with mom- and kid-related objects to fit in with the focus of the blog, and we incorporated one of Tanya’s favourite colours, purple, in a limited palette across the site, to compliment rather than compete with other site elements.
For the header itself, I first did a collage of pics sourced online as a mock-up, then hand drew each item in pencil and went over it with black ink before scanning it and converting it to a vector in Adobe Illustrator. From there I tweaked it where required (cleaned up the illustration, erased any black sopots and jagged lines that sometimes happen during the vector-tracing process) and added colour, type and ‘shadows’, and voila!
We carried the look throughout the new site design of course, using purple as an accent colour for links, buttons and other features.
The new theme is clean, modular and easy for Rattle & Mum readers to navigate – the ‘sticky’ menu bar at the top of the screen allows viewers to easy access the menu at all times, no matter how far down the blog feed they have scrolled! We also gave Tanya’s media kit a li’l makeover to match:
So grateful to my amazing blogging clients who entrust me with ‘decorating’ their online homes for them 🙂