THE BRIEF: To develop a warm, sophisticated and modern brand for imported Indian hand block printed textiles collection, Andsara
This project is close to my heart because it’s actually one of my other businesses! In partnership with one of my oldest friends, Sarah, we started our Andsara* adventure in 2018, and launched our first curated home textiles collection and online shop in early September 2019. We wanted our branding to reflect the warmth of India and the people we have befriended along our journeys. Our logo needed to look sophisticated and simple at the same time, to compliment and not clash with our textile prints and to evoke a sense of the magic and care that goes into each of our handcrafted luxury homeware items. Apart from the visual branding, I am currently working on our first custom design and continually produce all social media content, packaging elements and other branded collateral for the business. Head over to andsara.com to find out more!
*Andsara is pronounced: And-Sar-Ruh and is a combination of our first names!