THE BRIEF: to create a light, modern, minimalist brand – not too feminine, not limited to association with a specific product – something versatile and inspired by the idea of the consumer being intelligent / switched on / smart / sharp / ahead of the curve – BE BRIGHT!
This was a project that came together so perfectly – client and designer working in sync to create a brand that is friendly, professional, visually distinct and the picture of quality and trustworthiness! Leanne briefed me really well for this branding project and didn’t have any preconceived ideas in terms of the design, which helped me a lot to unleash my creativity and play around. The ‘power switch’ symbol – a secondary brand element – was a direct result of the idea to create a brand that implied ‘intelligence’ and being ‘switched on’. Bold navy and calming blue tones evoke health and balance on the label designed to be used on Be Bright’s eco-friendly, reusable glass jars. Apart from visual identity and label design, I also worked alongside TDMC to design the look and feel of Be Bright’s Shopify website.
“Andrea was recommended to me when I was looking for someone to create a brand for my business. She details her creative process clearly, and not being a creative at all, I made a decision to just trust her guidance on how it would all work. I was very quickly thrilled that I did, because what followed was an exciting, rapid fire process that brought my scattered thoughts and ideas into focus! Andrea, quite simply, you nailed the brief. I threw a bunch of things at you, set tight deadlines, and through your efficiency, questions, recommendations and suggestions, you guided me into crystallising my thoughts. You have sculpted a brand that I am thrilled to call ‘ours’. I have received compliment after compliment about your work, and I will always be grateful to you and credit you for it. Thank you so much for playing such an integral role in my entrepreneurial journey.”
– LEANNE ROHRS, BE BRIGHT