THE BRIEF: to design a cool, coastal themed and distinctive illustrated style logo for Durban based brand, Coastal Coffee
Being a creative and having a love affair with coffee are basically a given, so what a treat to work with up and coming roastery brand, Coastal Coffee. When I first started this project I actually had no idea that we’d end up with Jordy the pelican in our logo! He evolved from a random idea initially discussed with the client and has now become a recogniseable brand mascot. Accompanied by other carefully curated brand elements, Jordy encapsulates coastal living, sea air and fresh morning vibes.