THE BRIEF: to rebrand a family-run kitchenware store (to be in line with the quality of products and brands it sells) and to give it a modern, high end look that will assist in helping the business to grow, expand and succeed further.
Having come on board with the Lauterbach family to initially assist with their social media content creation, I quickly fell in love with their collective determination and work ethic when it came to growing their brand and business. Having started the business only a few years before, with few resources and a limited stock offering (but with boundless passion and grit!) Cookin has grown and expanded to the point where new branches have been opened in the trendiest new locations! It’s been a privilege to have played a part in their business journey by working on this rebrand to create fresh new look for it – and most excitingly, to see a huge Cookin logo up on a wall outside their brand new store location nearby!