THE BRIEF: to create a visual identity and packaging that sets Earth & Kin apart from others in the market – to emphasize it’s all natural focus, to make it look professional and accessible across all genders and ages.
Earth & Kin is another one of my personal business ventures! Alongside an amazing business partner, Dorae, who is responsible for sourcing the amazing ingredients we use and for developing our beautiful natural skincare products themselves, I work on managing the brand, marketing the products and creating the packaging for them, which is one of my greatest passions! Sourcing core packaging and designing the labels that need to go on it, and making sure everything fits and works together beautifully to communicate what it needs to, is extremely rewarding. Part of what makes my service unique as a brand designer, is that I’m an entrepreneur myself too, in both the service and physical product realms – this gives me great insight into what my clients may need, and I really feel that it helps me to understand their challenges, aspirations and positioning so much better.