THE BRIEF: to lay out/typeset a goal focused journal for modern professionals, alongside developing a clean, minimalist and Scandi-inspired brand identity for Inspired Change.
What started off with a brainstorming consultation has resulted in a wonderful working relationship between myself and my client. Nicky developed the Inspired Change Journal concept through her personal love for planning and goal setting, and her experience in the corporate world has made her a dream to work with. Her brief to me for the branding side of this project was exceptionally clear; and her planning and plotting out of the journal itself was so well thought out and organised that it really made pulling it all together so easy and enjoyable for me! Beyond the initial journal, I’ve helped Nicky to bring three further notepad products to fruition, and we’re currently working a couple of new products to add to the Inspired Change range!