THE BRIEF: to create a sophisticated new look for what was previously Sprouts Kids Co – a kids homeware and decor business – my client wanted a minimalist feel with a focus on black and white (with just a hint of neutrals), and most importantly, a custom ampersand to take centre stage!
Hanja from Onyx & Fair did a beautiful job in briefing me for this project – from the beginning I knew exactly what was required and I loved the process involved in helping this brand transform to a more grown up vibe as the plan was to start introducing adult homeware on top of Hanja’s kids products. Her love affair with the ocean influenced the fin-like feel of the ampersand shape, and the contrast between thick and thin lines makes it really unique and visually interesting.
Read more about this project on my blog here.
“I have received a lot of positive comments about the new branding from customers and fellow creatives. My online presence is much more sophisticated thanks to the new branding. Quite a few fellow creatives wanted to know who did my branding – it was that good! This was the best money I’ve ever spent and worth the time and effort put into it. I learned a very valuable lesson – that you get what you pay for. I’ve gone DIY route before and would rather recommend using a professional.”
– HANJA VAN RENSBURG, ONYX & FAIR