THE BRIEF: to create a minimalistic, neutral but feminine visual identity that would speak predominantly to female entrepreneurs and creatives.
The design of this visual branding for Plan | Brand | Grow flowed so naturally due to clarity in who we are serving and what we require our branding to do for us. This business was born from the unique partnership Nicola Tweed and I share, and as a value offering for our own clients, as well as new ones, who want to continue working with us in some capacity beyond the primary services we offer individually. PBG is essentially a virtual assistance business but with a twist, as we only focus on creative/digital/marketing tasks because that’s what we’re good at and that’s what we know we can help people with! The asterisk symbol used in our branding is symbolic of the idea that we are a useful ‘add on’ to your team or business and will make your lives simpler by freeing you up in your biz, to do what you do best!