To sum up my recent BIRD & DESIGN rebrand in a word – SUCCESS! Thrilled with how well the new look and name has been received, and feeling quite at home here in my new little space – thank you to everyone for the ongoing support! There is still a bit of time left to enter the big GIVEAWAY, if you haven’t already – get on it!
As promised, a little more about why I decided to rebrand and how I went about it – it was totally NOT as scary as I expected, but it was way more work than I anticipated, in a good way of course because this type of work is right up my alley and what I like to call FUN 😉
The old name of my blog for those who don’t know, was Clever Bird Banter – I had outgrown this and I just didn’t feel it represented me any longer. I also had a separate design portfolio website, under my own name, that I was using to curate my design work and services – but it felt disjointed and unnecessary to have two and I didn’t really know where the one identity ended and the other began… I’d been mulling over the idea of creating one dedicated space for both functions for a while, and the only thing that was stopping me really was deciding on a new name and a slight fear of losing the established following I had already built up on my blog over the years…
I eventually decided it was time to get the ball rolling and spent a couple of weeks agonising over what to call it/myself – I wanted it to have a recognisable aspect to it and to kind of ‘say it like it is’ – I loved the idea of keeping the bird identity from my original blog (this originally stemmed from a play on words, me being a female – a ‘bird’ – as well as a love for actual feathered friends in general) but I also wanted to reflect the fact that I am a designer by trade. I tried all sorts of combinations followed by intense Google searches – it had to be something new and unique, something where the .com was available and of course something that I identified with. I finally came up with BIRD & DESIGN which ticked all the boxes and from there on, it was full steam ahead and everything fell into place!
Brand identity-wise, I didn’t stray to far from my original autumnal colour palette and my little birdy icon which I have loved since my last rebrand a year or two ago. These colours are totally ‘me’ – I wear them, I decorate my home in them (my office has one mustard wall and other accent colours from the palette!) and I just changed up the fonts a bit to give the new name it’s own feel. Errybody loves and ampersand I love the personality that my new one brings to the design. Creating a unique and recognisable design – as a blogger and a creative – is really important to me because I live and breathe my craft and I really want that to be evident through everything I do ♥
Next up – the website. Fortunately I have experience with creating WordPress websites so I tackled the challenge of designing my own site head on! Designing for yourself is quite possiblt the hardest thing to do ever because as creatives, we are super self-critical and can easily get distracted by all the different styless we love! As with my approach to all projects though, I decided to focus on who I was designing for and what messages I wanted to communicate through my design work.
I decided to use the gorgeous Station Seven Kindred and Coastal themes as the basis for my redesign, and to customise these to fit my branding and functional requirements. Once all mock-ups and design were completed, I handed over to development guru and friend, Nicola Tweed, to actualise my design and bring it to life!
In the lead up to the launch, I did some marketing of the rebrand via my various social media channels – to prep my audience (and probably myself!) for the changes that lay ahead. I spent a few hours on the morning of launch day beavering away after a few hiccups slowed us down unexpectedly, and around lunch time on Monday the 4th of July (my 33rd birthday), I released my bird into the skies to fly for the first time! It was exhausting, scary, exciting and exhilarating all rolled into one.
I still have LOADS to do and lots of the details to work on – some of the blog images need some tinkering and I need to add new work to the portfolio – but as with most things in life, it’s all a work in progress… Overall I’m so chuffed with how it’s come out and can’t wait to build on it more in the months to come.