Introducing the visual branding for General Agriculture – a Ugandan holding company that will start off with selling seed to local farmers, diversifying as it grows, and oh, man! did I love this project!
It was so far removed from the normal type of projects I work on and it has unexpectedly become one of my favourites to date! My client Nic was wonderful to work with and I feel we hit the nail on the head with regard to the brief. Nic specifically wanted the inclusion of an old school tractor+ planter to “create a sense of history and the past, while embracing, and moving towards, the future and development”
Illustrating machinery / equipment that I know little about was challenging, but I love the process of researching things like this online and bringing the idea to life. The trickiest part of this whole project though was probably accommodating the company reg numbers which needed to be present in the primary logo! Luckily we pulled it off and overall I’m so thrilled with how this all came together!