Super excited to share my new logo with you – except that it’s not completely new, it’s just been updated slightly and I’m about to share WHY!
Let me just start by saying: you don’t ALWAYS need a complete overhaul when you are thinking about rebranding. More often than not, this will be the case and the decision will be influenced by many factors (is the brand image in line with your vision, is it communicating effectively with the intended audience etc) but sometimes you just need a tweak here and there to realign your visual identity with the bigger brand picture.
With my recent website re-design, I’ve been re-looking at how I run my business, what my creative process looks like, how I want to grow and represent myself to my ideal clients and so on. It’s taken me years to develop my personal brand story and to create something that I love and that feels authentic to me. When I initially designed this little birdie, it was the first time I felt like my logo was actually a good fit for me, I wasnt following trends or trying to be like everyone else, I had created something new, recognisable and unique! I didn’t want to lose these feelings through a complete rebrand, but I also recognised that he was looking a bit outdated and ‘flat’ – I have grown in the last few years, and my little birdie needed to mature too, to match my current skill level and overall vibe, but as mentioned previously, without losing his essence…
And so, Birdie 2.0 came to life! With the same colours and visual elements (eg mustard body and recogniseable stripes etc) he now has a bit more personality, and to me at least, a bit more balance and creativity. You’ll also notice that I refined the main logo font and decided to use a new ampersand that is slightly more sophisticated. It’s all still completely recogniseable as part of the Bird & Design brand that I have worked so hard to establish, but it’s also new and exciting and I feel like I made the right choice in giving him this subtle makeover.
So that’s it really – I think this is a good example of how small changes can really make a big difference and it’s something to consider if you’re a business owner yourself who is feeling like you may need a bit of a refresh too – give it some thought first, will it be in your best interested to rebrand completely or will it be more beneficial for you to somehow maintain some of the legacy/essence you have already created for your business while still bringing it up to date with the times? Some big and well known companies like Pepsi, Google and Coke have done this really successfully over the years to keep up with the times, so it’s interesting and worth investigating what will work best for you before making the decision.
If the thought of it is something that stresses the hell out of you and causes anxiety, be sure to talk to your designer or a brand strategist about it – if it’s something you’d like to chat to me about, I’d love to hear from, take a look at my consulting sessions here and get in touch!